3 Types of Sales Motions for Product-Led Growth

A talk by Anna Talerico
Operating Partner, Arthur Ventures

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About this talk

A product-led company needs a unique sales design that accelerates growth. In this session, we'll talk nuts & bolts specifics about how to overlay sales into a product-led organization in a way that isn't a distraction, doesn't get in the way of the organic traction already established, and accelerates growth significantly. We’ll talk specifics—how to structure the team, who to hire, how to compensate them, and mistakes to avoid. A product-led company needs 3 different types of sales motions all working interdependency and the right playbook, process, and people can help avoid common pitfalls.

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