500K Users to 5M Users in 1 Year

A talk by Jon Chang
Head of Shopping Growth, Klarna

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Stages covered by this talk

About this talk

Learn how FinTech company Klarna grew its US mobile app user base from 500,000 to 5,000,000 in just one year. You'll learn why Klarna made its mobile app product the core of its marketing strategy and how user behavior data enriched the go-to market plans

Key Takeaways:

  • Key user behavior insights to look out for when analyzing data
  • How to get the most out of your product unique selling propositions
  • Where to find valuable market data

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