Building Deep Partnerships through alignment & fostering community

A talk by Bryan Williams
Head of Ecosystem & Marketplace AU, Xero

21 November 2020, 02:30 AM

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About this talk

Developing a healthy partnership channel, along with an expanding ecosystem, can be an incredible way to get your product or services out to a new customer base that you wouldn’t normally access, in value exchange to access their customers, filling product gaps and/or commercial upsides. In this session, Bryan will highlight how aligning closely with your partners’ objectives and building and fostering community can be great strategies to both strengthen and grow mutually beneficial outcomes for years to come.

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Bryan Williams

Bryan has over 8 years experience in technology SaaS businesses. Across a series of roles in this space, he has worked closely with hundreds of rapidly growing start-ups and small businesses, through to enterprise businesses – during which time he has gained valuable insight into what powers each of them forwards. A regular speaker at industry events, he offers a unique perspective on the Australian technology landscape, with a focus on what great partnerships look like and how they can work to create mutually beneficial commercial outcomes.

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Xero

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