Leveraging Product Marketing Across the SaaS Funnel

A talk by Priscilla Tenggara
Sr. Product Marketing Manager, Sellics

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About this talk

Product Marketing is often approached differently across organization sizes and industry types.

However, in SaaS, Product Marketing can play a pivotal role not only in product launches, messaging and competitor research, but also in every step of the growth funnel. Join Priscilla Tenggara, Sr. Product Marketing Manager at Sellics, to learn how your team can leverage product marketing and utilize its untapped potential across your buyer & customer journeys.

Presentation takeaways:

Creating alignment across customer, product and marketing teams

Identifying product marketing opportunities to influence the buyer & customer journey

Using Product Marketing to guide company strategy

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