The Customer Marketing Playbook - How Advocacy & Community Programs Can Accelerate Your Business

A talk by Kevin Lau
Global Head of Customer Advocacy, Adobe

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About this talk

The discipline of Customer Marketing has never been more important than right now. The global pandemic has forced organizations to renew their focus on investing in customer retention efforts at scale. In this session you’ll learn:

The playbook for developing award-winning customer programs How to engage users across their customer journey How to build scalable and repeatable customer programs that drive business ROI How to measure your program impact and ensure you have a seat at the table

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